When guys want to find ways to be more sexually attractive, ugly shorts seem like a pretty crazy choice. But sometimes there’s more to something than initially meets the eye. We know this as human beings and, now, we know it holds true for things, as well.

The shorts in question are the creation of VylyV (pronounced vill-live) which hopes to fund the project through a Kickstarter campaign set to kick off within the next few months. Simply put, the shorts they have begun to design will aid in helping men perform Kegel exercises throughout the day.

Kegel exercises are when a person tightens or contracts the groin muscles, much like the muscle control needed to stop urination mid-stream. For many years, women have sworn by Kegels to improve vaginal tightness, particular after having had a child. While they have been traditionally seen as a female exercise, men are now beginning to realise the benefits of these simple but powerful exercises.

When men complete sets of Kegel exercises they improve the strength and flexibility of their overall groin muscles. That means enhanced erectile health when it comes to achieving and maintaining and orgasm. It also results in better stamina and greater control over orgasms – benefits of particular interest for men who suffer with chronic early or premature ejaculation. Even for men not diagnosed with early ejaculation, a boost to stamina can be incredibly appealing.

The shorts designed by VylyV are, to be blunt, simply awful looking. They are similar to bicycle shorts which – let’s be honest – look good on absolutely no one. The shorts record a man’s movements throughout the day to customise exercises which endeavour to improve sexual performance. These 21st Century smart shorts have been designed with male sexual health in mind and, as a result, they come completely with sensors and wires built into the fabric. While they’ve been designed for function and insight, it’s left little room for fashion or true style.

But, at the end of the day, it’s all about results right? Some experts question the validity of the science behind these smart shorts. They point out that men can simply engage in more exercises – including but also beyond simple Kegels – alongside other positive and healthy lifestyle changes to improve sexual performance.

Advocates of the shorts, on the other hand, point out the point of these shorts is to design exercise routines and schedules to address the concerns of each user and to fit into the schedules and styles of each individual wearer. Tailored exercises and health regimens have become the latest in taking control of a person’s health. Products like FitBits and even smart tech shirts and exercise equipment give people the customisation they crave when cookie cutter routines and advice simply aren’t good enough.

Will the new smart shorts proposed be the next Big Thing for 21st Century techno addicts? Maybe. They do, after all, offer the customisation and real time tracking many people use now to not only plan their future exercise routines, but also to track the progress and changes regular training can be.

So what does that mean about how unfashionable these shorts are? At the end of the day, most men won’t care much about how the shorts look. After all, thy can be worn at home under sweatpants or even under some looser casual or dress trousers. The benefits they provide are almost sure to make them a hit once their Kickstarter campaign begins. We will continue to follow its developments and, hopefully, track the progress and success men experience as a result of this latest way for them to take control of their overall health and sexual performance levels.